FRACTIONAL CMO FOR B2C AND B2B BRANDS
Marketing leadership putting AI & automation to work.
Kara Lineal is a fractional CMO with 20+ years building brands, launching retail and e-commerce channels, driving digital transformation and delivering exceptional customer experiences. Today, she helps B2C, D2C, and B2B brands scale by putting AI and automation to work.
PROVEN RESULTS
Grew a consumer electronics manufacturer from $35 million to $70 million, transitioning from 95% brick-and-mortar to 40% e-commerce at 60% margin with 200% annual growth .
No cost. No obligation.
BUSINESS IMPACT
Proven Results
$5M
D2C launch; 200% growth trajectory
x2
annual revenue (+$35M) for B2C consumer brand
+98%
organic traffic lift with AI-assisted SEO & content
$37M
+100% B2B ecom revenue growth within 3 years
WHAT YOU GET
A senior leader for strategy and results.
Looking for senior marketing leadership that scales with your priorities? From product launches and new markets to repositioning and team rebuilds, I bring clear strategy, objective guidance, and hands-on support to help you move faster, make confident decisions, and build a marketing operation that scales with your brand.
Strategy and budget
Positioning, channel mix, and the full path from acquisition to retention, owned end to end. A budget tied to revenue targets and a 90-day plan.
Product and retail launches
Go-to-market for new product lines and retail partnerships, from packaging to sell-through. Past launches include Jockey Spa into JCPenney and Belk ($7M first year) and a Therapedic sleep line refreshed at Bed Bath & Beyond ($20M first year).
E-commerce and digital shelf
Your website, retailer dot com pages, and marketplaces: product content, search, and conversion every place shoppers buy. For large catalogs, AI-assisted content is where the return shows up first.
Search and AI visibility
Classic SEO, plus how ChatGPT, Gemini, and Google AI Overviews describe your brand when a shopper asks who or what to buy. Start with a read on where you stand today in AI visibility.
Performance measurement
Dashboards for the numbers that matter, attribution that holds up in a board meeting, and monthly reviews. You always know what is working and where to accelerate.
Team and agencies
Hire, coach, and manage in-house staff and outside partners. The team, the systems, and the playbook are yours to keep.
AWARDS, PUBLICATIONS & PATENTS
Award-winning leadership & design innovation.
Ready to accelerate your marketing engine?
No cost. No obligation.
RANGE OF EXPERIENCE
Industries I’ve marketed.
As a marketing executive, I’ve developed growth strategies across consumer, retail, and business services, from smart home devices and housewares to B2B distribution and medical practices.
Consumer electronics
Smart home & connected devices
Housewares & home décor
Weather instruments
Luggage & travel accessories
Bedding & home textiles
Wholesale distribution
Marketing agency & printing services
Healthcare & medical practice marketing
Cannabis
Food manufacturing supplies & ingredients
FROM STRATEGY TO RESULTS
Success stories.
WORK WITH ME
Two ways to get started.
Fractional CMO Leadership
Ongoing, hands-on marketing leadership for consumer, D2C, and B2B brands that are ready to strengthen their strategy, funnel, and marketing operations.
Ongoing monthly engagement, scaled to your business.
AI Visibility Audit
91% of B2C CMOs say AI-moderated, no-click discovery is already reshaping their funnels. — BCG, 2026
Find out what ChatGPT, Gemini, and Perplexity say when people ask about your category. Get a clear view of your current visibility and next steps to improve it.
One-time assessment.
RECOMMENDATIONS
What clients and colleagues say.
“Kara combines big-picture vision with operational precision. Her ideas are commercially sharp, always grounded in market realities and tied directly to business growth.”
— KAREN, Executive Coach
“Kara is a skilled marketing strategist and leader. She has proven results at driving revenue through a wide range of marketing channels and led the company to exceed revenue goals year after year. Kara has the knowledge and vision to successfully lead new product launches and marketing campaigns with a strong understanding and focus on the consumer.”
“Kara has proven time and time again her drive and passion within her work to attack all roadblocks head on and ensure success in everything she touches. Her teamwork, execution, communication and knowledge within her field is unprecedented. Results driven and over achieving targets has been Kara’s proven end results in everything she pursues!”
ABOUT
Meet the human behind the work.
Kara Lineal is a marketing executive with 20+ years leading growth and digital transformation across B2B, B2C, and D2C. She recently built an AI grant-research system and shared calendar for a nonprofit board, replacing a manual process and freeing the team for work that needs human judgment.
She holds a Johns Hopkins Certificate in Agentic AI and volunteers on the board of Hannah Center, a nonprofit for women and children facing crisis.
MBA, UNC Charlotte · BS Graphic Design, UW-Madison · Johns Hopkins Certificate in Agentic AI · Nielsen Norman NN/G UX Certified
BOOK A CALL TO EXPLORE FIT
Ready to accelerate your marketing engine?
No cost. No obligation.