FRACTIONAL CMO FOR CONSUMER, B2C, AND D2C BRANDS

Kara Lineal

Kara Lineal is a fractional CMO for consumer products, B2C, D2C, and B2B brands that want AI built into marketing operations. She has 20+ years of marketing leadership, most of it building consumer brands for mass retail and D2C e-commerce (including a digital commerce channel grown to $5M at 60%+ margin). She now builds agentic AI into the work.

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AWARDS, PUBLICATIONS & PATENTS

Award-winning leadership & design innovation.

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RANGE OF EXPERIENCE

Industries I’ve marketed.

As a marketing executive, I’ve developed growth strategies across consumer, retail, and business services, from smart home devices and housewares to B2B distribution and medical practices.

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Consumer electronics

Smart home & connected devices

Housewares & home décor

Weather instruments

Luggage & travel accessories

Bedding & home textiles

Wholesale distribution

Marketing agency & printing services

Healthcare & medical practice marketing

Cannabis

Food ingredients

Food manufacturing supplies

MARKET LEADERS & EMERGING

Brands I’ve marketed.

From concept to shelf: I’ve developed product lines, packaging, retail and digital merchandising and promotions, and the customer research behind each one.

SALES CHANNELS

Retailers & E-commerce.

For more than 15 years, I’ve developed retail strategies that help brands win with mass-market buying teams. My experience covers everything from planogram reviews and packaging to merchandising, product launches, and digital shelf management.

Read the stories behind the work.

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Featured

D2C and e-commerce growth

E-commerce reached 30% of revenue and 51% of gross profit

D2C and e-commerce growth

30% of revenue → 51% of gross profit

Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.

Examples of my work.

My work runs from launching consumer goods product lines at national retail to merchandising the digital shelf, testing store-within-a-store concepts at regional chains, building a beauty-kit e-commerce startup, and managing a B2B distributor catalog of more than 80,000 SKUs.

Along the way I have launched three mobile apps, designed Champion sport bags sold at Target and HUMMER luggage sold at JCPenney’s, was category captain for the luggage, clock, and cooking thermometers sold at Walmart, and owned the planogram in the thermometer category at Home Depot and Lowe's.

The work itself spans online merchandising, retail displays, packaging, art direction on photo and video shoots, Amazon A+ pages, 3D product tours for Costco.com, and product design, along with websites launched across a range of platforms and the digital transformation (CRMs, PIMs, DAMs) behind them.