30% of revenue → 51% of gross profit

Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.

58 funders AI-scored → <$15 a year

Built an AI system for a nonprofit board that researches and scores grant funders against the brand’s mission, replacing a manual process.

+31% D2C revenue

Kara Lineal rebuilt Protect-A-Bed's direct channel in one plan year: revenue up 31% against a 15% goal, and the #1 Google result for "mattress protector.

+11% revenue in a shrinking market

Retailers named her category captain, adopted her packaging as their standard and put their own brand names on her designs, while bedding revenue grew in a shrinking market.

32 to 406 holiday orders

A new smart pillow earned three design honors and a partnership that grew December orders from 32 to 406.

36% vs 13%

Research found a smart home buyer for a weather station, and the product was rebuilt around what he wanted.

98% organic growth on 80k SKUs

A B2B distributor doubled e-commerce revenue and grew organic traffic using AI-assisted SEO and content across 80,000 SKUs.

307,000+ video views

A bottle that stores and dries its own cleaning cloth earned CES Innovations 2010 honors, 307,000+ video views and a place in Best Buy's Insignia line.

20+ portfolio examples

Real product, packaging, retail, and D2C e-commerce work from past brand positioning, consumer brand launches, and e-commerce operations.